You want to know a couple of secrets to getting more readers to your blog every time you post something?
There’s a ton of ‘em out there. Most of the information you run across is targeted at SEO-seeking business bloggers, or professional bloggers, who depend on hits to their advertisers to keep their income stream alive. But every so often a nugget comes around which makes me sit up and take notice, and let’s me know someone I read is doing it right … which is why I keep reading them.
People Want Lists
If you give ‘em lists, they will come. You can list your
- favorite software packages for editing photos
- favorite restaurants in town
- all-time favorite albums
And many more! It doesn’t matter what the list is, someone out there is looking for it. If you list it, they will come. A great example of this is me and my top five Firefox plug-ins post. Folks loved it, and it’s still popular.
People Want Secrets
If you give them a secret of some kind – the secret to writing a novel in thirty days, the secret to cooking fool-proof smoke-roasted chicken, the secret to getting viewers to their blogs – people will come. They want the scoop, the low-down, the inside track. If you’re giving someone a secret, they’re going to show up and read your blog to find out what the secret is. Doesn’t matter what kind of secret, but don’t give away the farm in the title of your post either.
People Want to Be Personal
Get personal on your blog. Share your heart without revealing too much. Sounds like quite a trick, doesn’t it? It is. No two ways about it, it’s a fine line to walk. How do you know when to hold ‘em, know when to fold ‘em? What do you show, what do you hide, how much is too much? (TMI will hurt you in more ways that you can imagine.)
I don’t know the answer to this one. It’s different for each reader and each blogger. But I know people are intrigued and interested in bloggers who make personal contact and reveal enough of themselves to be intimate, personal and special … without giving their hearts away.
Great, GREAT examples of this are mapelba, WIGSF, and Sherri. Very intimate feel to their blogs; great, personal anecdotes; and yet not too much revealed at the same time. Brilliant blogging in all three cases.
People Want to be Informed
People want something from your blog, whether it’s just to find out what’s going on with you, the blogger, or some bit of advice, tidbit of information or the best sales prices in town. Sometimes it’s very useful to give the reader something back for the time they spent on your blog. One way to do this is to provide useful, insightful information. Be an expert on something. Tell people about what you’re an expert in. Give them tips, helps and shortcuts. They’ll flock to you. Are you a great cook? Teach them how to make simple and great meals they can’t mess up. Are you a great mechanic? Offer some of the wisdom of your years under the hood. A voracious reader? Tell them about the books you’ve read, which you recommend, which you don’t.
A fantastic example of someone giving really, really great advice, is Courtney Vail over at Creative Burst. Check her out, writers. Good stuff.
People Want Interesting
Another great way to keep people coming to your page is to be interesting. I’m not, so I can’t give a lot of information about how to do that, but I can point you to an example: Leafless over at Pen of Passion. He’s interesting. You’re going to come away from his posts with something cool, so spend a few minutes and you won’t regret it.
Well, that’s it for now. Hope this information helps you all somehow, but remember, I wrote this because I had nothing else to post about today and needed to fill the space.
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